Business Books & Co.
A monthly in-depth discussion of a popular business book.
7 months ago

[S3E3] Instant: The Story of Polaroid with Christopher Bonanos

The rise and fall of the innovative photography company.

Instant: The Story of Polaroid covers the rise, heyday, and decline of Polaroid Corporation. It has a particular focus on the personality and management style of Edwin Land, Polaroid’s innovative and dynamic founder, who was an inspiration to Steve Jobs. Polaroid’s niche in the marketplace and the strategic mistakes that led to Polaroid’s decline are other major themes of the book. We were pleased to be joined by the book’s author, Christopher Bonanos, for an interview about his work.

Show Notes

Follow us on Twitter @BusinessBooksCo and join our Amazon book club.

Edited by Giacomo Guatteri

Find out more at http://businessbooksandco.com